Strategic Objective 4: Work with suppliers to enter L.M.I.C. markets with affordable, quality hearing aids

Barriers addressed
  • Current market are dominated by 5 manufacturers that focus on high-value markets and have limited commercial interest in L.M.I.C.s
  • Lack of market transparency for buyers, who do not have visibility on appropriate products and prices, and for sellers, who do not understand L.M.I.C. demand
  • The private sector to date has not effectively served low-income users, and high upfront costs are a major barrier to purchasing quality hearing aids
Rationale
  • Big 5 manufacturers are limited by the lack of market visibility and have a low understanding of L.M.I.C. context and potential volumes
  • A well-brokered negotiation may require increasing transparency of volumes across countries, based on countries' existing procurement budgets, given that current procurement volumes are too low for any one country to have a strong buying power
  • Lower cost manufacturers with quality products are unable to leverage economies of scale
Proposed Activities
  • Increase market visibility for manufacturers and improve transparency on product availability and pricing for procurers.
  • Explore the potential for volume-based negotiations with quality hearing aid suppliers to ensure the availability of affordable, quality hearing aids that match global product selection guidelines, by identifying consolidated volumes via financial and non-financial supplier incentives.
  • Engage donors to invest in catalytic procurement to incentivise and optimise improved procurement conditions for countries.
Target Outputs
  • Strategic demand forecast informs the global market on hearing aids
  • Improved pricing and availability of quality basic hearing aids for procurement in L.M.I.C.
Long-term Outcome
  • High-quality hearing aids available at low cost for purchase in L.M.I.C.s