3.3. Unaddressed hearing loss has a profound effect on individuals, and hearing aids can assist to counteract negative effects.

Studies show that quality of life is significantly lower among people with hearing loss, and people with hearing loss tend to secure lower rates of employment. Additionally, W.H.O. estimates that unaddressed hearing loss poses an annual global cost of U.S.$750 billion with a negative impact on education, social life and employability of those with hearing loss.22 Negative outcomes associated with hearing loss can be attributed primarily to three factors:23

Hearing aids can have a transformative impact on reducing the negative outcomes of hearing loss. A study conducted by World Wide Hearing (W.W.H.) and Sonrisas que Eschuchan Foundation in Guatemala in 2016 assessed the positive impact of hearing aids among 180 people with moderate to profound hearing loss. In less than a year of usage, the study found that 56% reported improved ability to communicate with family and friends and 88% reported that hearing aids had positively changed their enjoyment of life.28