2. Product Narrative

The product narrative defines the approach, identified by C.H.A.I., to sustainably increase access to high-quality, low cost A.T. in L.M.I.C.s. The goals of this narrative are to: 1) propose the long-term strategic objectives for a market shaping approach; and 2) identify immediate opportunities for investments to influence accessibility, availability and affordability of hearing aids.

This report has been informed by desk research, market analysis, key informant interviews, and site visits with relevant partners, representatives of users and governments to develop a robust understanding of the market landscape and the viability of the proposed interventions. A list of all individuals interviewed or consulted during the development process can be found in Appendix A. This document is divided into two chapters:

• CHAPTER 1: MARKET LANDSCAPE, including market context, the current product landscape, state of access and provision, supply chain analysis, stakeholders' current engagement, as well as key market challenges and barriers to access on both the demand and supply side;
• CHAPTER 2: STRATEGIC APPROACH TO MARKET SHAPING including strategic objectives highlighting the long-term outcomes required to shape the market. A series of immediate next steps or actions to support achieving each strategic objective are proposed. For any given objective, the interventions are discrete, testable opportunities that support the development of longer-term, scalable interventions and investments.