Product Narrative: Wheelchairs
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ACKNOWLEDGEMENTS
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TABLE OF CONTENTS
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ACRONYMS
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EXECUTIVE SUMMARY
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INTRODUCTION
1. Assistive Technology and Market Shaping
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2. Product Narrative
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CHAPTER 1 MARKET LANDSCAPE
3. Market Context
3.1. Globally more than 75 million people need an appropriate wheelchair, however 85-95% of those in need do not have access.
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3.2. Access to an appropriate wheelchair is critical to increasing civic and economic engagement and preventing negative health outcomes
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3.3. Appropriate wheelchair service, provided by trained personnel, plays a critical role in matching the user's needs to the appropriate type of wheelchairs needed throughout the user's lifespan.
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3.4. Common guidelines exist to ensure the provision of appropriate wheelchairs in less resourced settings
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3.5. USAID has been the primary bilateral funder addressing wheelchair needs in LMICs
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4. Market Assessment
4.1. The global market for wheelchairs largely focuses on high-income markets and is largely fragmented
4.2. Reimbursement policies drive product selection, pricing and ultimately profitability for suppliers to HIC markets
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4.3. Global manufacturers mostly enter into LMICs through distributers, but this adds costs
4.4. There is limited public funding for procurement and provision of wheelchairs in LMICs; where procurement within the public sector exists, it is often fragmented and/or erratic
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4.5. As the primary global manufacturers do not focus on LMICs, NGOs have filled the gap to design, produce and provide wheelchairs that are appropriate for use in LRS
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4.6. Charitable organisations that donate product dominate funded wheelchair demand in LMICs
4.7. Local manufacturing to meet LMIC demand has been attempted and seen varying levels of success
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4.8. While not heavily utilised in LMICs at the moment, localised assembly of component parts could support a cost-effective supply of appropriate wheelchairs
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4.9. Generic suppliers that serve as contract manufacturers for NGOs and FBOs to produce quality wheelchairs may be able to supply LMICs cost-effectively but lack market visibility or scale
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4.10. Product standards and specifications for wheelchairs in LRS have been developed or are in development, but uptake to guide purchasing and design has been limited
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4.11. A lack of clarity on the ideal products required to serve the highest proportion of the population, as defined by a PPP, contributes to a fragmented market space.
4.12. To address the challenges of a fragmented market landscape, USAID funded the development of a global distribution hub of context appropriate wheelchairs
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5. Market Challenges
5.1. Demand
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5.2. Supply
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5.3. Enablers
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CHAPTER 2 STRATEGIC APPROACH TO MARKET SHAPING
6. Proposed Strategic Approach to Market Building and Market Shaping for Wheelchairs
STRATEGIC OBJECTIVE 1: Build and stimulate demand through the integration of wheelchair services, including procurement & provision, into healthcare systems
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STRATEGIC OBJECTIVE 2: Pool resources to catalyse increases in funded demand and to limit fragmentation in the market
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STRATEGIC OBJECTIVE 3: Strengthen procurement via adoption of specifications and standards, improved tendering and increased market information
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STRATEGIC OBJECTIVE 4: Identify and support cost-effective supply systems
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7. Next Steps
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APPENDIX
APPENDIX A: INDIVIDUALS INTERVIEWED OR CONSULTED
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Notes